BLACKBERRY Essay Example | Topics and Well Written Essays - 500 words

BLACKBERRY - Essay Example BlackBerry Company has a vision of continuously providing wireless solutions sufficient to satisfy the needs of the global mobile communications market. The company has a mission of improving information access through the realization of innovative ideas. BlackBerry Company has several strategic objectives. The company aims to ensure the durability of its products. This entails production of commodities, which can withstand the wear and tear of constant usage. Attaining long battery life for its mobile phone products also forms part of its strategic objectives. BlackBerry Company also has a goal of achieving profitability from its operations as soon as 2016. The company aims to retain its respectable market position and recognition. In this regard, BlackBerry Company aims to guarantee the efficiency of its products, especially for the sake of its high-end clientele. BlackBerry Company has a strategic objective to provide quality products at affordable, competitive prices. Its pricing strategy has been set up in a manner that ensures retention of high quality customers. BlackBerry is a telecommunication company based in Waterloo since its foundation in 1984 (Kao, R. et al., 2011). This company was founded by Mike Lazard’s and Douglas Fregin, and operates as Research in Motion in the formal circles, although it is better known as BlackBerry (BlackBerry, 2014). The entity was well known for its production of pagers, functioning as a leading producer of high-end communication devices for more than two decades The BlackBerry was the first pager that could execute a dual way mode of communication. Since 1999, BlackBerry thrived on its introduction of durable smartphones to suit the intense Internet demand. The company operates under the brand symbol â€Å"BB† and â€Å"BBRY† under the Toronto stock exchange and NASDAQ respectively (Afuah &